A dedicated IP address means that you will have a unique numeric identifier on the Internet and that it will not be shared with other's Internet sites or applications as it happens with a shared hosting account. There are lots of uses for a dedicated IP - for instance, when an SSL certificate is needed if you have a web-based store and you want to accept online payments or in the event that you have a login form and you'd like the information that users submit to be encrypted. A dedicated IP address could also be used for other programs, like a VoIP server, for example. Furthermore, it will supply more credibility and protection to your websites, as a network flood to a shared IP won't have any effect on your dedicated IP. If you host your sites with us and you have your own server, you will be able to get one or several dedicated IP addresses with just a couple of mouse clicks and to use them in case you cannot use the IP provided with the web server.